Research on Strategies for Empowering Textile Enterprises with Digital Transformation through Cross-border E-commerce
With the acceleration of the digital economy,the new form of cross-border e-commerce as a digital service trade industry is greatly driving the growth of China's foreign trade.The textile industry is China's main export industry,and the digital economy has effectively promoted the digital development and transformation of many domestic textile enterprises,giving them new opportunities to restructure their models.Accelerating the development of the digital economy and promoting the deep integration of the digital economy and the real economy is one of China's current economic development strategies.Starting from the necessity of digital transformation in textile enterprises,this paper analyzes the problems faced by enterprise transformation in terms of products,logistics,operations and risks.Suggestions are proposed from promoting cross-border e-commerce models,precise target positioning,focusing on brand benefits,and establishing compliance systems.
NETL
NSTL
万方数据
