Research on Tourist Experience in Historical and Cultural Scenic Spots Based on Network Text Analysis Method—Take the Imperial City of Shanxi Province as an Example
With the advent of the era of experience economy,tourists'requirements for tourism experience are gradually increasing.Therefore,it is of great significance to study the tourist experience of historical and cultural scenic spots.This paper takes the Xiangfu Scenic Area of Huangcheng in Shanxi Province as the research object and uses the Baidu index big data analysis function and ROST CM6 word frequency analysis software to analyze the network data of tourists in Xiangfu Huangcheng City,further understand the characteristics and behavioral preferences of tourists.The results show that the scenic spot has a great influence on Shanxi and surrounding provinces and cities,and young and middle-aged men are most interested in the scenic spot and the travel time of tourists is mostly affected by holidays The tourist experience of the scenic spot is generally good.Based on the text of the network evaluation of tourist experience,the development countermeasures are put forward for the scenic spots.
Tourist ExperienceOnline Text AnalysisHistorical and Cultural Scenic SpotsBaidu IndexImperial City Minister's Mansion
NETL
NSTL
万方数据
