Research on the New Trends and Strategies of Rural Tourism Development from the Perspective of Post-Productionism
With the rapid growth of China's economy and the significant increase in per capita income,the public's pursuit of spiritual and cultural life beyond material needs has been growing stronger.This shift in demand has led to widespread interest in and affection for rural tourism.Against the backdrop of current economic and social development,China's rural areas have entered a transition period marked by post-productivism,urgently requiring an adjustment and optimization of the rural industrial structure to fully leverage the comparative advantages of various industries.In this process,how to maintain the competitiveness of rural tourism has become a key issue.This paper aims to explore the new trends facing rural tourism from a post-productivist perspective and then propose specific transformation strategies,intended to provide theoretical and practical references for the sustainable development of rural tourism.