Research on Evaluation and Promotion Countermeasures of Tourism Logistics Capability in Gansu Province under the Background of Intelligent Tourism
Tourism logistics is a new form of cross-border integration of the logistics industry to adapt to the market demand of tourism economic development.Improving tourism logistics capacity is conducive to the high-quality development of the tourism industry.The panel data of Gansu Province from 2005 to 2021 are selected,and the principal component analysis method is used to evaluate the tourism logistics capacity of Gansu Province vertically,and horizontal comparison of tourism logistics development in the Northwest Territories.The results show that the development trend of tourism logistics capacity in Gansu Province is good;in the middle of the northwest region,the rising space is large;tourism logistics capacity is restricted by regional economic development level,infrastructure construction,transportation network coverage,tourism product supply,tourism promotion,and other factors.Based on this,this paper puts forward countermeasures and suggestions from three aspects:improving the operation ability of tourism logistics,establishing quality supervision and evaluation,and improving the supply quality of tourism products,to promote the coordinated development of tourism logistics in Gansu Province.