Research on Marketing Strategy of Minhou Root Carving Industry under the Background of Integration of Culture and Tourism
Exploring the development path of Minhou root carving industry under the background of cultural and tourism integration through field research and literature survey,with the current macro environment,it proposes an overall development plan that lays the foundation and concentrates resources.The basic measures include encouraging industry leaders to guide the industry to integrate resources,strengthening the corresponding new talent reserves of management and marketing,increasing the frequency of information exchange between industry leaders and the government.After laying a solid foundation,it proposes measures to concentrate resources,whose focus on marketing strategies,including promoting the diversified development of cultural and tourism products,thus continuously promoting the promotion and establishment of brand image through short video platforms and digital technology.
Integration of Culture and TourismMarketing StrategyMacro EnvironmentInheritance of Intangible Cultural Heritage
NETL
NSTL
万方数据
