Analysis of Factors Influencing Ningxia Goji Berry Export Competitiveness Based on Diamond Model
The goji berry industry is one of the"six new,six special,and six excellent"industries in Ningxia,and is one of the important export characteristic agricultural products in Ningxia.With the increasing number of provinces planting goji berries in China and the improvement of import standards for goji berries abroad,the goji berry industry in Ningxia will inevitably face fierce competition from the international community and domestic market environment.Therefore,it is very important to study the factors affecting the export competitiveness of goji berries in Ningxia.By using the diamond model analysis method,this paper analyzes the competitive factors affecting the export of Ningxia goji berry industry.Based on the existing problems in industrial innovation,technological support,brand building,and industrial chain construction,it proposes countermeasures and suggestions such as cultivating advanced production factors,adjusting industrial organizational structure,strengthening export brand building,promoting export market diversification,and promoting international standard formulation.