Analysis of Tourists'Willingness to Return to Tourism in Folk-custom Commercial Streets Based on Decision Tree Model
The willingness to return to a tourist attraction is a subjective feeling of tourists'willingness to return to a tourist attraction on the basis of their initial experience,combined with perception and satisfaction,through audio-visual,olfactory and thinking activities.The degree of satisfaction with the initial experience of tourism in commercial streets with folk customs directly affects the tourists'willingness to return and the degree of promotion.Taking Bailucang folk-custom characteristic cultural block as an example,this paper investigates and analyzes the tourists'willingness to return to Bailucang folk-custom characteristic commercial block through questionnaire survey,descriptive analysis and decision tree model.The results show that the respondents are more interested in the cultural heritage of folk-custom blocks,and put forward feasible suggestions on the price,costume performance,play mode and stay time that tourists pay attention to,so as to enhance the tourist experience of folk-custom culture and promote the high-quality development of local tourism.
Folk CharacteristicsFolk CultureWillingness to ReturnDecision Tree
万方数据
维普
