A Study on the Use of Social Media to Acquire Customers in Ice and Snow Tourist Attractions:A Case Study of Harbin Ice and Snow World
With the continuous progress of science and technology and the rapid development of the era of big data,social media platforms and software have emerged in an endless stream,and with the rapid speed of network communication,such as:Microblog,TikTok,Little Red Book etc.,and their user range is becoming wider and wider.More and more ice and snow tourist attractions have also changed their traditional models,pioneered and innovated,and began to use social media platforms for publicity and marketing.Based on the AISAS model,this study analyses the current situation of social media in Harbin Ice and Snow World,finds and discusses its existing problems,and explores how the ice and snow tourist attractions can use social media to attract and acquire more customers.At the same time,combined with relevant theories and literature,optimization suggestions and countermeasures are put forward,so as to provide some references and references for ice and snow tourist attractions in using social media to gain customers.
Ice and Snow Tourist AttractionsSocial MediaHarbin Ice and Snow WorldAISAS ModelCustomer Acquisition
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