Research on the Integrated Development of Intangible Cultural Heritage and Tourism in Zhangjiajie
As an essential component of a region's unique cultural resources,intangible cultural heritage(ICH)plays a significant role in enhancing tourism appeal,promoting cultural heritage,and boosting economic development.Taking Zhangjiajie as an example,this article analyzes the theoretical foundation of the integration of ICH and tourism,discusses the current status and existing challenges of their integration,and proposes strategies to foster deeper integration of"ICH+tourism"in Zhangjiajie,including taking policies as the guide,industrial innovation as the driving force,community participation as the foundation,and education and communication as the bridge.
ZhangjiajieIntangible Cultural HeritageTourismIntegrated Development