A Study on the External Promotion Strategies of Traditional Chinese Medicine Culture Based on the"5W"Model
As an important part of the traditional culture of the Chinese nation,the international dissemination of traditional Chinese medicine culture is of great significance for enhancing the country's cultural soft power and promoting the development of global health.Analyzing the background and significance of the external propaganda of traditional Chinese medicine culture,at present,the external publicity of traditional Chinese medicine culture presents the current situation of government-led,multi-subject participation,insufficient integration of traditional culture and modern technology,insufficient application of new media,and the need to enhance the publicity effect.Based on Lasswell's"5W"model,the strategy of communicators,communication content,media,and objects of communication is used to promote the external propaganda of traditional Chinese medicine culture.
TCM CultureExternal Propaganda"5W"ModelCultural Soft Power
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