With the development of the times,the original simple"cultural shirt"has become a popular commodity driven by the Internet platform,it is no longer an ordinary T-shirt,but a special media carrying profound cultural heritage and connotation.This article elaborates on the dissemination,role,and significance of"cultural shirts"culture,starting from several aspects such as ontology,market,and type,analyzing consumers'purchasing mentality towards cultural shirts,and understanding the dissemi-nation significance of"cultural shirts"in the minds of consumers,discusses the value and effects of cultural shirts in advertising,and redefines the marketing techniques,cultural connotations,and communication methods of cultural shirts.
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NSTL
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