Research on the Marketing Concept and Supply Chain Management of"Fast Fashion"in the Clothing Industry
It elaborates on the"fast fashion"and its current development status in the clothing industry,analyzes the marketing concept and model of"fast fashion"with examples,proposes supply chain management strategies such as driving demand man-agement and supply management upgrades,strengthening inventory management to reduce pressure on inventory,and promotes the development of the clothing industry based on the management experience of the"fast fashion"brand.
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