The rapid development of the economy has increased the demand for personalized wedding dresses among different consumers.In response to this phenomenon,the diversified needs of consumers should be combined with design elements to lead the new development direction of the wedding market.The article discussed the relationship between wedding design elements and consumer demand,analyzed the impact of consumer demand on wedding design from the perspective of consumer preference and regional differences,and analyzed its impact on consumer demand from the design elements of wedding design style,design fabric selection,color matching,fashion trends,in order to provide a reference for promoting the sustainable development of wedding design industry.