首页|新媒体环境下纺织服装企业营销策略研究

新媒体环境下纺织服装企业营销策略研究

扫码查看
随着我国经济快速发展,人们对着装需求也越来越高.消费者更注重服装款式、品牌、质量等方面.因此,纺织服装企业想要获得更好发展,必须抓住新媒体营销模式,运用新媒体技术提升核心竞争力.文章着眼于新媒体营销优势,提出新媒体环境下纺织服装企业营销策略,为纺织行业提供参考帮助.
Study on Marketing Strategy of Textile and Garment Enterprises under New Media Environment
With the rapid development of our country's economy,people's living standards have had a great improvement,and the requirement for clothing is increasingly high.Especially for clothing styles,brands,quality and other aspects,consumers are more concerned.Therefore,if textile and garment enterprises want to obtain better development,they must seize the opportunity of the change of marketing mode of textile and garment enterprises in the current new media environment,and use new media technology to enhance their core competitiveness.Focusing on the advantages of new media marketing,this paper put forward the marketing strategies of textile and garment enterprises under the new media environment,hoping to provide reference and help for textile and garment enterprises.

New mediaTextile and garment enterprisesNew media marketing

许煜琨

展开 >

河南工业贸易职业学院,河南郑州 451191

新媒体 纺织服装企业 新媒体营销

2024

黑龙江纺织
黑龙江省纺织工业研究所

黑龙江纺织

影响因子:0.118
ISSN:
年,卷(期):2024.(4)