Study on Marketing Strategy of Textile and Garment Enterprises under New Media Environment
With the rapid development of our country's economy,people's living standards have had a great improvement,and the requirement for clothing is increasingly high.Especially for clothing styles,brands,quality and other aspects,consumers are more concerned.Therefore,if textile and garment enterprises want to obtain better development,they must seize the opportunity of the change of marketing mode of textile and garment enterprises in the current new media environment,and use new media technology to enhance their core competitiveness.Focusing on the advantages of new media marketing,this paper put forward the marketing strategies of textile and garment enterprises under the new media environment,hoping to provide reference and help for textile and garment enterprises.
New mediaTextile and garment enterprisesNew media marketing