Due to the accelerated global warming,countries and organizations have launched carbon labeling policies to actively respond to the challenge of global warming.Carbon labeling,as a way to identify greenhouse gas emissions throughout a product's life cycle,has become a key tool to guide consumers and businesses in choosing a low-carbon approach in purchasing and production decisions.Therefore,the promotion of carbon label products is crucial to help guide green consumption and achieve a low-carbon lifestyle.This paper discusses and studies the strategic behaviors of supply chain members when promoting carbon label products under the government subsidy strategy,aiming to explore the strategies and effects of supply chain members in promoting carbon label products,and provide more specific and in-depth guidance and enlightenment for all members.
关键词
碳标签/产品推广/政府补贴/供应链成员
Key words
carbon labeling/product promotion/government subsidies/supply chain members