Research on improving the communication effect of social work network service under the background of new media:data analysis based on short video
Since short video became one of the main fronts of new media in 2017,short video platform and its communication phenomenon have gradually become a unique pattern of publicity image and cultural communication,bringing new ways to the development of social work.In order to make more effective use of the advantages of short videos and improve the network communication effect of social work,by collecting short videos on social work topics on platforms such as Douyin,Kuaishou,Little Red Book,Bilibili and wechat video number,SPSS26.0 was used to analyze the video themes,publishing platforms,publishing methods,video likes,collection,forwarding and comments,etc.Based on the semi-structured interview,we understand the attitude of social workers towards the development of short social work videos at the present stage,and find that the communication effect of short social work videos is currently mainly affected by three factors:video theme,release mode and release platform.Meanwhile,video editing technology,client privacy and video traffic also restrict social workers'production and release of short social work videos.Therefore,we should pay attention to video content design,build brands,introduce and train professional and technical talents,strengthen professional science popularization of social work,and actively explore platform drainage methods to ensure the influence of social work network communication effect.
social worknew mediashort videonetwork communication effect
NETL
NSTL
万方数据
