Research on Chinese film communication strategies from the perspective of cultural self-confidence
In recent years,the influence of Chinese movies on the international stage has been continuously increasing,and many excellent works have received international recognition and awards.Chinese movies have actively explored the inheritance of excellent traditional Chinese culture,and more and more film works have resonated with domestic and foreign audiences by reviewing history,expressing Chinese spirit and values,and promoting Chinese culture.At the same time,Chinese films have shown a rich development trend in innovation and diversity.Many directors have boldly tried innovative film language and storytelling methods,exploring rich and colorful themes and styles.The success of many works from the perspective of cultural confidence indicates that the Chinese film industry is gradually moving towards diversification and internationalization.In terms of communication strategy,the function of moral education should be enhanced,Chinese cultural values should be promoted,local cultural themes should be explored as important content construction,and Chinese stories should be told well with diversified communication channels to highlight the unique charm and style of Chinese stories with strong readability,so as to improve the competitiveness and influence of Chinese films in the international market.
cultural self-confidenceChinese filmcontent constructioncommunication strategy
万方数据
维普
