"Use is beauty":explore the fashion charm and brand development path of modern lacquerware
In recent years,with the state’s support plan for traditional craft brands and the introduction of the Opinions on Further Strengthening the Protection of Intangible Heritage,the modern lacquer industry has ushered in new opportunities for development and is full of vitality.At the same time,under the influence of the new consumer economic environment,the modern lacquer industry is gradually docking with contemporary aesthetic characteristics.This paper explores the fashion charm of modern lacquerware,integrates modern fashion design,brings traditional craft back to life,strengthens brand construction,and increases the proportion of modern lacquerware in the cultural tourism consumption market.It will help modern lacquerware accurately position its cultural value and promote its transformation,upgrading and sustainable development.
NETL
NSTL
万方数据
