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"互联网+水产品贸易"跨境电商模式研究

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随着全球经济一体化进程的加快,跨境贸易已成为当前国际贸易的主要形式之一.水产品贸易作为其中重要的一部分,也受到了越来越多的关注.该研究旨在深入探讨"互联网+水产品贸易"跨境电商模式对水产品企业的影响和发展路径.通过对相关企业的案例研究和市场趋势的分析,揭示这一模式的关键特征和优势.研究发现,通过建立直采直供模式、多元化供应商合作、数字化营销和社交媒体推广,水产品企业能够在全球范围内实现市场拓展,提高产品的竞争力.
Research on cross-border e-commerce model of"Internet+aquatic products trade"
With the acceleration of the process of global economic integration,cross-border trade has become one of the main forms of international trade.As an important part of it,aquatic product trade has also received more and more attention.The study aims to deeply explore the impact and development path of the cross-border e-commerce model of"Internet+aquatic product trade"on aquatic product enterprises.Through the analysis of relevant enter-prise case studies and market trends,the key features and advantages of this model are revealed.The study found that through the establishment of direct sourcing and direct supply model,diversified supplier cooperation,digital marketing and social media promotion,aquatic product enterprises can achieve market expansion on a global scale and improve product competitiveness.

"Internet+aquatic products trade"cross-border e-commercemodelcountermeasure suggestions

张靖妍

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辽宁现代服务职业技术学院,辽宁沈阳 110164

"互联网+水产品贸易" 跨境电商 模式 对策建议

2024

黑龙江水产
黑龙江省渔业经济研究所 黑龙江省渔业协会

黑龙江水产

影响因子:0.13
ISSN:1674-2419
年,卷(期):2024.43(3)
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