首页|数智驱动的零售电商平台供应链发展研究

数智驱动的零售电商平台供应链发展研究

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选取国内零售电商企业为研究对象,基于供应链视角,采用熵值法及描述性统计方法对当前数智驱动背景下零售电商平台供应链发展新格局对经济市场的辐射作用,以及国内零售电商上市公司供应链发展情况进行研究。研究结果发现,数智驱动下的零售电商企业供应链整体发展稳中求进,也证明了数智化对供应链发展具有重要的推动作用,数智驱动下的供应链仍然有发展进步空间与实际研究价值,提出电商平台供应链发展建议,对于零售电商企业具有实际参考价值。
Research on development of retail e-commerce platform supply chain driven by digital intelligence
Selecting domestic retail e-commerce enterprises as the research object,based on the perspective of supply chain,adopt the entropy method and descriptive statistics method to study the radiation effect of the new development pattern of retail e-commerce platform supply chain on the economic market under the current digital-intelligent driven background,as well as the supply chain development situation of domestic listed retail e-commerce companies.The results showed that the overall development of the supply chain of retail e-commerce enterprises under the digital-intelligence drive seeks progress in the stable development,which also proved that digital-intelligence plays an important role in promoting the development of supply chain.The supply chain under the digital-intelligence drive still has room for development and progress and practical research value.Finally,the development suggestions of the supply chain of e-commerce platform were put forward,which has practical reference value for retail e-commerce enterprises.

supply chainnumber intelligence drivee-commerce platformsupply chain managemententropy methoddescriptive statistics

赵峰、陈孟、李轶、喻坤

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安徽工业大学,安徽马鞍山 243032

马鞍山市烟草专卖局,安徽马鞍山 243000

供应链 数智驱动 电商平台 供应链管理 熵值法 描述性统计

国家自然科学基金项目安徽省高校人文社会科学研究重点项目

71872002SK2019A0072

2024

哈尔滨商业大学学报(自然科学版)
哈尔滨商业大学

哈尔滨商业大学学报(自然科学版)

影响因子:0.405
ISSN:1672-0946
年,卷(期):2024.40(1)
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