Research progress of netnography in the field of nursing
Netnography,which mines data based on online platforms,provides a new method for the collection and analysis of qualitative data.This paper introduces the basic concepts,characteristics,implementation methods of netnography and its applica-tions in the field of nursing,and summarizes the advantages and limitations of netnography,aiming to provide references for the application of diversified data collection and analysis methods in the domestic nursing field.