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河南省品牌豫酒的实力差异与空间影响力研究

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基于企业规模、网络关注度、品牌文化、支撑能力及发展潜力5个维度构建品牌豫酒的综合实力指标体系,运用熵权法、空间分类法、加权Voronoi图及核密度分析法等方法,对品牌豫酒的空间分布格局进行分析,并提出各区域发展的空间优化方案.研究发现:①从等级划分来看,品牌豫酒之间的综合发展水平存在显著差异且高等级品牌的豫酒数量严重不足,空间格局表现出在东部和西部集聚的态势.②从影响范围来看,在品牌豫酒分布较为密集的地方,影响范围在竞相发展的格局中受到了挤压;品牌分布较为稀疏的地区,其影响范围相对越大.③从集聚特征来看,集聚特性较为明显且在空间上总体呈现出"一主一副,点核协同"的分布格局.④基于结果分析,将品牌豫酒划分为八大发展区;同时,根据各区域的发展现状,提出了"双核引领,两轴联动,四区协同"的空间优化策略.
Research on the Strength Difference and Spatial Influencing Scope of Winery Force in Henan Province
Based on the five dimensions of enterprise scale,network attention,brand culture,supporting ability and development potential,the comprehensive strength index system of wine industry in Henan Province was constructed.The spatial distribution pattern of comprehensive force of Henan wine was analyzed by entropy weight method,spatial classification method,weighted Voronoi method and kernel density estimation,and the spatial optimization scheme of regional development was proposed.The results were as follows:① From the perspective of grade division,There were significant differences in the comprehensive force of different brands of Henan winery,and the number of high-grade winery was small.The spatial pattern of comprehensive force of different winery shows a tendency of gathering in the east and west Henan.②From the perspective of spatial influence force,the scope is squeezed in the pattern of competition development by the place where the winery are more densely distributed;The place with sparse winey distribution has a larger influence.③ From the perspective of agglomeration characteristics,the concentration characteristics are obvious,presenting a spatial distribution pattern of"one master and one pair,and point-core collaboration".④Based on analysis results,the spatial classification of Henan winery can be divided into eight development areas,and according to the development status of each region,the spatial optimization strategy of"dual-core guidance,two-axis linkage and four-zone coordination"is proposed.

winery forcestrengthinfluencespatial patternspatial optimizationHenan Province

张鹏博、丁志伟、邱永宽

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河南大学地理与环境学院/区域发展与规划研究中心/黄河中下游数字地理技术教育部重点实验室/环境与规划国家级实验教学示范中心,河南开封 475004

品牌豫酒 实力 影响力 空间格局 空间优化 河南省

国家自然科学基金资助项目河南省高校科技创新人才支持计划(人文社科类)河南省社会科学界联合会调研课题河南大学研究生教育教学改革研究与实践项目河南大学研究生培养创新与质量提升行动计划

422712132021-CX-016SKL-2022-2625YJSJG2022XJ028SYLKC2022003

2024

河南大学学报(自然科学版)
河南大学

河南大学学报(自然科学版)

CSTPCD北大核心
影响因子:0.464
ISSN:1003-4978
年,卷(期):2024.54(1)
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