The Ideological Trap of New Consumerism and Institutional Transcendence
New consumerism is a new stage in which consumerism is dominated by the logic of digital capital in the era of digital economy,and the essence of exploitation as a capitalist ideology remains unchanged.New con-sumerism cleverly uses consumers'emotional fit,rational identity and social expectations,create an illusion of free individuality,ecological rationality,and real equality in the field of consumption,forming an ideological trap.This trap causes the alienation of individual numbers,exacerbates environmental damage,and endangers the construc-tion of the mainstream ideology of Chinese society as an external trend of thought.It is necessary to take the path of Chinese modernization,give full play to the advantages of the socialist system with Chinese characteristics in the three aspects of economy,culture and subjectivity,uncover the ideological trap of new consumerism,highlight the dominant position of people in the digital age,maintain ideological security,and promote the benign development of the digital economy.
digital economynew consumerismcapitalist ideologySocialism with Chinese characteristics
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