首页|新质生产力的一种区域性生成模式:媒体深融、品牌战略与"网文湘军"赋能湖湘经济的实践路径

新质生产力的一种区域性生成模式:媒体深融、品牌战略与"网文湘军"赋能湖湘经济的实践路径

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创新是新质生产力的核心.因地制宜发展新质生产力要聚焦区域内优质资源的整合.在融合创新的基础上发展有特色、可持续的区域经济.数字经济时代,新媒体文艺对经济发展的重要性凸显.作为文化产业引擎的网络文学,既是内容生产的源头,也是文化创意产业创新的首要锚点."网文湘军"的当代书写应该着眼于湖湘文化的独特性,以塑造湖湘经典文化品牌为目标,利用湖湘媒体资源优势,赋能湖湘区域经济发展,为新质生产力的区域性生成模式提供可行性样本.
A Regional Generation Model of New Quality Productivity:the Practical Path of Media Integration,Brand Strategy and"Online Literature Xiangjun"Empowering Huxiang's Economy
Innovation is the core of new quality productivity.To develop new quality productivity according to local conditions,it is necessary to focus on the integration of high-quality resources in the region.Develop a distinc-tive and sustainable regional economy on the basis of integration and innovation.In the era of digital economy,the importance of new media literature and art to economic development is highlighted.As the engine of the cultural in-dustry,online literature is not only the source of content production,but also the primary anchor of innovation in the cultural and creative industry.The contemporary writing of Hunan writers should focus on the uniqueness of Hux-iang culture,with the goal of shaping the classic Huxiang cultural brand,and make use of the advantages of Hux-iang media resources to empower the regional economic development,so as to provide a feasible sample for the re-gional generation model of new quality productivity.

online literature of Hunan writersregional economynew quality productivitypractice paths

祝丽君

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湖南城市学院 人文学院,湖南益阳 413000

网文湘军 区域经济 新质生产力 实践路径

2024

湖南第一师范学院学报
湖南省第一师范学院

湖南第一师范学院学报

CHSSCD
影响因子:0.362
ISSN:1674-831X
年,卷(期):2024.24(6)