Research on the Influencing Factors of Mass Innovation and Innovation to Promote Employment of Big Data and Accounting Major——Qualitative Analysis Based on Grounded Theory
Cultivating students'"innovation and entrepreneurship"thinking and equipping them with innovative and entrepreneurial abilities is of great significance for improving their employability.This study conducted in-depth interviews with graduates majoring in big data and accounting,and utilized the theory of procedural grounding to construct a model of the influencing factors of"innovation and entrepreneurship"thinking in promoting employment in big data and accounting,and proposed development strategies.Research has shown that the influencing factors of improving students'employment rate by cultivating their awareness of"innovation and entrepreneurship"are mainly reflected in three dimensions and six aspects,among which three dimensions refer to the dimensions of students'personal characteristics,school resource allocation,and social connections;Six aspects are student career planning,student psychological development construction,school innovation and entrepreneurship atmosphere,education and teaching design,teacher allocation,and school enterprise cooperation.Therefore,this study proposes the following suggestions:starting from enterprise business,restructure the teaching system;Strengthen school enterprise cooperation and create a high-level"dual teacher"teaching team;Expand the student coverage group and form a"mass entrepreneurship and innovation"cultural campus.
"Mass innovation"Big data and accounting majoremploymentinfluencing factorsGrounded theory
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