In the era of social media,mainstream media urgently need to create short-video news commentary IP to overcome current challenges in an increasingly complex public opinion environment.Specifically,mainstream media should accurately position their short-video news commentary IP,highlighting distinctive features.They should combine professional-generated content(PGC)with professional user-generated content(PUGC)to balance professionalism and user engagement.Additionally,collaboration with Multi-Channel Networks(MCN)should be strengthened to extend the lifecycle of short-video news commentary IP.
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