湖南工程学院学报(社会科学版)2024,Vol.34Issue(2) :70-77.

桂林旅游网络关注度时空演变及影响因素

Spatial-Temporal Evolution and Influencing Factors of Network Attention in Guilin Tourism

李雪 姚建盛 胡晓慧
湖南工程学院学报(社会科学版)2024,Vol.34Issue(2) :70-77.

桂林旅游网络关注度时空演变及影响因素

Spatial-Temporal Evolution and Influencing Factors of Network Attention in Guilin Tourism

李雪 1姚建盛 1胡晓慧1
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作者信息

  • 1. 桂林理工大学旅游与风景园林学院,广西桂林 541006
  • 折叠

摘要

基于百度指数,运用数理统计、地理探测器等方法,对2016-2022年桂林旅游网络关注度的时空演变特征及影响因素进行分析.结果表明:(1)时间分布上,桂林旅游网络关注度年际变化较大,月际变化呈"M"形,旺季时间长,各月分布较为均衡,网络关注度在节假日前期达到峰值;(2)空间分布上,桂林网络关注度空间分布不均衡,区域间分布较为集中,省域间分布分散;(3)影响因素上,气候舒适度和休假制度是影响网络关注度的时间分布的重要因素,桂林旅游网络关注度空间分布受到经济发展水平、社会人口特征、互联网发达程度以及地理空间距离的共同作用.

Abstract

Based on Baidu index,this paper analyzes the spatial and temporal evolution characteristics and influencing factors of network attention in Guilin tourism from 2016 to 2022 by means of mathematical statistics and geographical detectors.The results show that:(1)In terms of time distribution,the inter-annual variation of tourism network attention in Guilin is large,and the inter-month variation presents an"M"shape.The peak season is long,and the monthly distribution is more balanced,and the network attention reaches its peak in the early days of holidays.(2)In terms of spatial distribution,the spatial distribution of network attention in Guilin is unbalanced,with more concentrated distribution among regions and scattered distribution among provinces.(3)In terms of influencing factors,climate comfort and vacation system are important factors affecting the time distribution of network attention,and the spatial distribution of tourism network attention in Guilin is jointly affected by the level of economic development,social and demographic characteristics,the degree of Internet development and geographical spatial distance.

关键词

桂林旅游/网络关注度/百度指数/时空演变特征/地理探测器

Key words

Guilin tourism/network attention/Baidu index/spatio-temporal evolution characteristics/geographic detector

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基金项目

国家自然科学基金资助项目(72162011)

广西科技重点研发计划资助项目(桂科AB17195028)

出版年

2024
湖南工程学院学报(社会科学版)
湖南工程学院

湖南工程学院学报(社会科学版)

影响因子:0.383
ISSN:1671-1181
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