A Study on the Visualization Design of Tushan Dayu Legend
The legend of Tushan Dayu is a kind of narrative folk story spread in the Huaihe River basin since ancient times.It is an excellent traditional culture in China and embodies the consciousness of the community of the Chinese nation.It is also the intangible cultural heritage of Anhui Province,which contains rich spiritual con-notation and value pursuit and has distinct regional characteristics.Taking the legend of Tushan Dayu as practice,this paper discusses the creative transformation and innovative development of folklore with visual language.It is found that starting from the three elements:character,natural scenery and spiritual connotation,the reasonable transformation of visual language can be achieved through three visual design approaches:symbol image design,cultural and creative design and packaging design,which can enable people to have a more intuitive understand-ing of the intangible cultural heritage and highlight the Chinese national spirit embodied in Dayu culture while meeting the needs of contemporary social development.In view of this,it is deemed that the centering on the leg-end of Tushan Dayu and the exploring innovative paths and methods of visual design of intangible cultural herit-age will not only help promote the inheritance,protection and development of China's intangible cultural heritage,but also provide new ideas for the study of Chinese folk stories.
legend of Tushan Dayuprotection of intangible cultural heritagevisual design