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涂山大禹传说的可视化设计研究

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涂山大禹传说是自远古时代起就在淮河流域流传的一种叙事体民间故事,是我国优秀的传统文化,集中体现了中华民族共同体意识,也是安徽省非物质文化遗产,蕴含着丰富的精神内涵和价值追求,有着鲜明的地域特点.以涂山大禹传说为实践对象,论述如何运用可视化语言实现民间传说的创造性转化与创新性发展.结果发现:从民间传说的人物角色、自然风物以及精神内涵3 个要素着手,通过符号形象设计、文创设计以及包装设计3 个可视化设计途径实现可视化语言的合理转变,可以使人们更加直观地了解非物质文化遗产,在满足当代社会发展需求的同时彰显大禹文化中所凝聚的中华民族精神.由此得出结论:以涂山大禹传说为中心展开讨论,探究非物质文化遗产可视化设计的创新路径与方法,不仅有助于推动我国非物质文化遗产传承、保护与发展,也可为我国民间故事研究提供新思路.
A Study on the Visualization Design of Tushan Dayu Legend
The legend of Tushan Dayu is a kind of narrative folk story spread in the Huaihe River basin since ancient times.It is an excellent traditional culture in China and embodies the consciousness of the community of the Chinese nation.It is also the intangible cultural heritage of Anhui Province,which contains rich spiritual con-notation and value pursuit and has distinct regional characteristics.Taking the legend of Tushan Dayu as practice,this paper discusses the creative transformation and innovative development of folklore with visual language.It is found that starting from the three elements:character,natural scenery and spiritual connotation,the reasonable transformation of visual language can be achieved through three visual design approaches:symbol image design,cultural and creative design and packaging design,which can enable people to have a more intuitive understand-ing of the intangible cultural heritage and highlight the Chinese national spirit embodied in Dayu culture while meeting the needs of contemporary social development.In view of this,it is deemed that the centering on the leg-end of Tushan Dayu and the exploring innovative paths and methods of visual design of intangible cultural herit-age will not only help promote the inheritance,protection and development of China's intangible cultural heritage,but also provide new ideas for the study of Chinese folk stories.

legend of Tushan Dayuprotection of intangible cultural heritagevisual design

丁幸、魏国彬

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安徽财经大学 艺术学院,安徽 蚌埠 233000

涂山大禹传说 非遗保护与发展 可视化设计

2023年度安徽省社会科学创新发展研究课题安徽省质量工程专业服务安徽省十大新兴产业项目安徽财经大学2022年科研项目

2023CX1412022sdxx001ACKYC22087

2024

安徽理工大学学报(社会科学版)
安徽理工大学

安徽理工大学学报(社会科学版)

CHSSCD
影响因子:0.233
ISSN:1672-1101
年,卷(期):2024.26(2)
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