Visual Analysis of International Publicity Translation Research:A Statistical Study Based on CNKI(2000-2023)
As a megaphone for promoting China's story to the world,international publicity translation has attrac-ted considerable attention in recent years,giving rise to numerous research focal points.This study utilizes litera-ture on international publicity translation published in CNKI from 2000 to 2023 as the data source.By employing CiteSpace,a visualization software for scientific literature analysis,and bibliometric methods,the research divides the temporal development of international publicity translation since the 21st century into two periods of 12 years each and conducts a comparative analysis of the relevant literature during these two timeframes.Based on clarif-ying the overall development trends,research authors and institutions,highly cited literature and influential au-thors,co-occurrence of keywords,and terminological shifts in the field of international publicity translation,this study systematically summarizes the research trajectory,focal points,and cutting-edge dynamics of Chinese inter-national publicity translation since the turn of the century.It aims to present a comprehensive and systematic re-search process on the temporal evolution of international publicity translation,providing the academic community with a complete and systematic understanding of its developmental phases.
international publicity translationCiteSpacevisual analysisbibliomericscomparative analysis
NETL
NSTL
万方数据
