As the policy of"mass entrepreneurship and innovation"is widely promoted nationwide,the innovative and creative ability of college students has been widely concerned by the whole society.The rise of mobile internet technology and the widespread use of new social media in student groups have profoundly changed the communication habits and patterns of traditional college students.Based on Tsinghua University's exploration of a new innovative mobile Internet innovation and creativity exchange platform-"Brain Vesicle"in graduate management,and taking the user behavior data of the self-developed"Brain Vesicle"platform as the analysis basis,further explore the rules of Tsinghua students'innovation and creativity exchange reflected behind this model,so as to get the enlightenment of effectively cultivating students'innovation and creativity exchange habits,To help schools better create an atmosphere for innovation and creativity exchange,stimulate students'innovation and creativity potential,and build a more independent and active soft environment for innovation and creativity exchange in colleges and universities.
mobile Internetbrain vesicleinnovative ideasbehavior analysis