Construction of Cigarette Retail Customer Growth Model and Design of Growth Path Based on Grounded Analysis
Promoting the growth of cigarette retail customers is an important issue for tobacco commercial enterprises in their cigarette marketing work.By conducting interviews with cigarette retail customers,account managers,and marketing managers to obtain text data,searching for online text data,and using grounded theory analysis methods to construct a"four-dimensional"growth model for cigarette retail customers,four growth paths for cigarette retail customers were designed,namely,business level,terminal type,credit level,and professional growth.These paths were applied to the marketing practice of tobacco commercial companies,providing useful reference for exploring the construction of a growth system for cigarette retail customers in the tobacco industry.
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