Research on the Development Strategy of Cross-border E-commerce Enterprises of Small and Medium-sized Agricultural Products under RCEP
As the first agreement involving small and medium-sized enterprises and cross-border e-commerce in the Asia-Pacific region,RCEP provides opportunities such as trade facilitation for the development of cross-border e-commerce enterprises of small and medium-sized agricultural products in China.In order to accelerate the international development,China's small and medium-sized agricultural products cross-border e-commerce enterprises should seize the development opportunities brought by RCEP,actively strengthen the construction of corporate brands,accelerate the construction of cross-border logistics of agricultural products,and establish a sound cross-border e-commerce talent system,so as to lay a good foundation for the international development of enterprises.
RCEPagricultural productssmall and medium-sized cross-border e-commerce enterprises