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RCEP下中小农产品跨境电商企业发展策略研究

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RCEP作为亚太地区首个涉及中小企业及跨境电商的协定,为我国中小农产品跨境电商企业在RCEP区域内发展提供了贸易便利化等机遇.为加快国际化发展,我国中小农产品跨境电商企业应抓住RCEP带来的发展机遇,积极加强企业品牌建设、加快农产品跨境物流建设、建立完善的跨境电商人才体系,为企业国际化发展打好基础.
Research on the Development Strategy of Cross-border E-commerce Enterprises of Small and Medium-sized Agricultural Products under RCEP
As the first agreement involving small and medium-sized enterprises and cross-border e-commerce in the Asia-Pacific region,RCEP provides opportunities such as trade facilitation for the development of cross-border e-commerce enterprises of small and medium-sized agricultural products in China.In order to accelerate the international development,China's small and medium-sized agricultural products cross-border e-commerce enterprises should seize the development opportunities brought by RCEP,actively strengthen the construction of corporate brands,accelerate the construction of cross-border logistics of agricultural products,and establish a sound cross-border e-commerce talent system,so as to lay a good foundation for the international development of enterprises.

RCEPagricultural productssmall and medium-sized cross-border e-commerce enterprises

崔鸽、班玉根、张钦茜、刘和美

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河南科技学院 经济与管理学院,河南 新乡 453003

新疆医科大学 中医学院,新疆 乌鲁木齐 830017

许昌职业技术学院 财经学院,河南 许昌 461099

RCEP 农产品 中小跨境电商企业

2023年度新乡市政府决策研究招标课题

B23056

2024

河南工学院学报
河南机电高等专科学校

河南工学院学报

影响因子:0.182
ISSN:2096-7772
年,卷(期):2024.32(4)