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大数据背景下跨境电商信用管理体系建设研究

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大数据背景下建设跨境电商信用管理体系是促进跨境电商高质量发展的关键.随着跨境电商的快速发展,信用风险层出不穷,为打造公平的跨境交易环境,提高跨境支付安全,完善跨境电商平台和企业信用评价体系,跨境电商行业亟须建立标准规范的信用管理体系.通过梳理分析跨境电商信用体系建设研究现状,归纳总结出跨境电商信用管理体系正面临信用法律制度不完善、信用评价方法不科学、信用管理模式单一、信用数据质量差等挑战.最后从大数据技术角度,提出了跨境电商信用管理体系建设应积极推动跨境电商信用立法与国际标准制定、提高企业及消费者的信用意识、建立健全信用大数据共享机制与标准化大数据跨境电商信用综合服务平台、利用大数据技术优化信用评价体系等建议.
Research on the Construction of Cross-Border E-Commerce Credit Management System Under the Background of Big Data
Building a cross-border e-commerce credit management system under the background of big data is the key to promoting the high-quality development of cross-border e-commerce.With the rapid development of cross-border e-commerce,credit risks emerge in an endless stream.In order to create a fair cross-border transaction environment and improve cross-border e-commerce payment security,and improve the cross-border e-commerce platform and corporate credit evaluation systems,the cross-border e-commerce industry urgently needs to establish a standardized credit management system.This paper combed and analyzed the current research status of cross-border e-commerce credit system construction,and summarizes that the cross-border e-commerce credit management system is facing challenges such as imperfect credit legal systems,unscientific credit evaluation methods,single credit management models,and poor credit data quality.Finally,from the perspective of big data technology,this paper puts forward the following suggestions that the construction of cross-border e-commerce credit management system should actively promote cross-border e-commerce credit legislation and international standard formulation,improve the credit awareness of enterprises and consumers,establish sound credit big data sharing mechanisms and the standardized big data cross-border e-commerce credit comprehensive service platforms,and optimize the credit evaluation system using big data technology.

big datacross-border E-commercecredit managementcredit evaluation

常广庶、刘少卿

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郑州航空工业管理学院 航空经济发展河南省协同创新中心,河南郑州 450046

郑州铁路职业技术学院,河南郑州 451460

大数据 跨境电商 信用管理 信用评价

国家社会科学基金项目河南省软科学研究计划项目

22BJY013232400411103

2024

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中国人民银行郑州培训学院

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CHSSCD北大核心
影响因子:0.904
ISSN:1674-747X
年,卷(期):2024.42(4)
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