Research on the Validity Determination of Trademark Coexistence Agreement
[Purposes]Improving the rules for determining the effectiveness of trademark coexistence agreements helps to unify the standards of trademark review departments and the scale of judicial judg-ments,and is of great significance for achieving trademark value and market win-win.[Methods]Through case studies,this paper analyzes the legislative status and judicial practice of determining the effectiveness of trademark coexistence agreements,summarizes the problems in practical determination,and explores controversial viewpoints.[Findings]At present,the trademark academia and practice in China have not correctly understood the essential characteristics of coexistence agreements,and the rec-ognition of trademark coexistence agreements urgently needs to be clarified.[Conclusions]It is sug-gested that the rules for determining the effectiveness of trademark coexistence agreements can be im-proved by cautiously applying the possibility of confusion standard,clarifying the scope of public inter-est,refining the review content of coexistence agreements,and establishing a filing and publicity system.
trademark coexistence agreementlikelihood of confusionpublic interest
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