Research on Copyright Licensing of UGC Platform from the Perspective of Benefit Game
[Purposes]At present,users'interactive creation is frequent and convenient,and the tradi-tional copyright licensing system is facing new challenges,so it is necessary to broaden copyright licens-ing to reduce market costs.[Methods]From the perspective of benefit game,by means of analyzing the di-lemma of copyright licensing under traditional models,this paper seeks ways to balance the interests of creators,platforms,and other users.[Findings]Under UGC,there is a non-cooperative game between platform users and between platform and creators,which prevents the benign dissemination of user gener-ated content and leads to the loss of total profit.[Conclusions]Those in compliance with legal circum-stances can be provided within the framework of reasonable use;In other cases,multiple initiatives need to be utilized to balance the distribution of benefits among different users and between platforms and us-ers.
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