Strategy and Path Exploration of Digital Transformation of Agricul-tural Enterprises in Henan Province Based on TOE Framework
[Purposes]This paper to explores the influencing factors of the digital transformation of agricul-tural enterprises in Henan Province,and designs the positioning of agricultural enterprises in the supply chain link,so as to promote agricultural modernization,activate rural economy and promote the imple-mentation of rural revitalization strategy.[Methods]Using the TOE framework,the key influencing fac-tors of the digital transformation of agricultural enterprises in Henan Province are analyzed from the three dimensions of technology,organization and environment,and combined with the value chain theory,the positioning of agricultural enterprises in the supply chain is discussed in depth.[Findings]The digital transformation of agricultural enterprises in Henan province is influenced by many factors such as technology,organization and environment.In the supply chain link,enterprises need to adopt cor-responding digital strategies according to their own positioning to achieve effective transformation.[Con-clusions]Agricultural enterprises in Henan province should actively respond to the national policies,grasp the market demand,strengthen the training of digital talents,improve the technical level,and build a digital supply chain system,so as to promote the implementation of agricultural modernization and ru-ral revitalization strategy.
rural revitalizationagricultural enterprises in Henan Provincedigital transformation