Perception, Interaction, Identification and Representation:The Analytical Tradition of the Formation of Public Opinion Research from the Perspective of Social Psychology
Social psychology is an important analytical tradition in the research of public opinion formation, which connects the individual of micro-level with the society of macro-level. This study attempts to summarize the theoretical directions and resources of social psychology, which is drawn upon in public opinion research, including research focus, content and important concepts. Based on the multiple explanatory levels (i.e. intrapersonal level, interpersonal level, social position, and ideology), the social psychology approaches for public opinion formation research are constructed in the following dimensions: perception, interaction, identification and representation. Moreover, this study analyzes representative phenomena about public opinion, such as stereotyping, opinion cascade, opinion polarization and fragmentation. Some implications for future research on the formation of public opinion are proposed:the process of information processing, the subjectivity of the perception, and the conditions and situations of the influence exerting at different levels.
public opinionsocial psychologyexplanatory levelthe formation of public opinion