Cognitive Construction and Communication Pathways of Trust Media from the Perspective of Media Archaeology
Trust media play an important role in the process of trust construction,and their material properties and func-tional structure shape the cognitive progress of trust.Trust media can participate in the construction of trust through the two paths of monopolization and naturalization,and at the same time participate in the semantic ordering of trust through its role as a translator.From a historical point of view,the generation of trust is the configuration of material media,social concepts and cultural infiltration,and the extension movement of its symbolization,while the trust medium is the"trace"of the trust generation process,which is an important carrier for the subject of interaction to externalize trust and achieve control.While people control trust mechanisms to cope with social risks,they also face the uncertainty and anxiety of subjectivity brought about by the transfer of autonomy.