Investigating Collective Behavior in Online Fan Communities Through the Lens of Social Identity Theory
In the Internet era,while fan support can increase a celebrity's exposure and popularity,extreme collective be-havior by fans can have negative effects on their career development,as well as on online and social order stability.In the context of social media communication,emotional and cognitive involvement directly influences behavioral responses,with group such as online fan community affiliation and identification playing a catalytic role.From the perspective of cognitive communication theory combined with social identity theory framework,a survey was conducted among 879 users of Sina Weibo super topic fan communities.It was found that individual emotional involvement,cognitive perception and sense of i-dentification of the fan community,were positively correlated with intentions for collective fan behavior.Individual differences significantly influenced cognitive involvement,emotional involvement,and behavioral responses.The study sug-gests that in addition to advocating for"rational fandom"and promoting the establishment of norms for online fan community communication,it is also important to strengthen internal persuasion within these communities.Particularly for fans who have a high degree of group identification,internal persuasion is more effective compared to external intervention.
online fan communityInternet collective behaviorsituational cognitionemotion involvementsocial identity theory
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