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经济修辞的基本原则

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修辞是一种复杂的语言活动.修辞的过程,从本质上说,就是语言资源配置的过程,需要应合特定的题旨情境,朝着既定的修辞目标预期而努力.为此,修辞主体(表达者)在语言资源配置的过程中就必须遵循一定的原则.其中有三项最基本的原则,是修辞主体必须要始终牢记并遵循的,这就是:"增量达标"原则、"减量达标"原则和"调控适变"原则.
Basic Principles of Economic Rhetoric
Rhetoric is a complex language activity.The process of rhetoric is,in essence,is the process of lan-guage resource allocation,which needs to meet the specific thematic situation and strive towards the expected rheto-ric goal.Therefore,the rhetorical subject(the expresser)must follow certain principles in the process of language resource allocation.Among them,there are three basic principles that the rhetoric subject must always keep in mind and follow,namely,the the principle of"attaining the standard in increment",the principle of"attaining the standard in diminition",and the principle of"adjusting to changes by regulation".

economic rhetoricrhetorical subjectslanguage resources allocationthe the principle of"attain-ing the standard in increment"the principle of"attaining the standard in diminition"the principle of"adjusting to changes by regulation"

吴礼权

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复旦大学 中国语言文学研究所,上海 200433

经济修辞 修辞主体 语言资源配置 "增量达标"原则 "减量达标"原则 "调控适变"原则

上海高校高峰高原学科建设基金资助项目

2024

10.16061/j.cnki.cn46-1076/c.2024.01.001

海南师范大学学报(社会科学版)
海南师范大学

海南师范大学学报(社会科学版)

CHSSCD
影响因子：0.154
ISSN：1674-5310
年,卷(期)：2024.37(1)
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