A Comparative Study of Online Chinese Learning Platforms Lingo Bus and Lingo Ace
Lingo Bus and Lingo Ace are curremtly popular online Chinese learning platforms in the market.By comparing the two learning platforms in terms of their construction,teaching and management marketing,it is found that both platforms teach the Chinese language to overseas young children through live online courses,and have both established their own official websites and clients.The two platforms differ in the design of their respective brand positioning,course resource system,course selection method and learner service mode,as well as embrace different standards for the emphasis and rigor in teacher selection and training.Both platforms focus on marketing through word of mouth,news advertorials and social media,but they differ in terms of promotion methods and mar-keting expenditure investment.Therefore,the online Chinese learning platform should,as is suggested,build local-ized and standardized teaching resources,improve the stability and intelligence of the system,improve the teacher management mechanism,establish a good service system,set up local teams,and implement development strategies such as precision marketing.
Chinese learning platformsLingo BusLingo Acedigital Chinese education
万方数据
维普
