On Narrative Strategies for China's National Image Construction—A Case Study of China's National Image Promotional Videos in the Past 20 Years
The national image plays a crucial role in the current international competition of globalization,so since the new century,China has gradually disseminated and shaped a true and comprehensive national image through image promotional videos,for promotional videos are not only a key tool for a country to establish a positive image on the international stage,but also an important means to enhance its international status and influence.Through the text analysis and the case analysis of China's national image promotional videos in the past 20 years,it is found that China's national image promotional videos have gone through the initial stage,the transitional stage and the mature stage,gradually realizing the transformation of narrative types in theme orientation,achievement promotion and panoramic overview,as well as the transition from singularity to diversity in terms of narrative strate-gies,symbol coding and new media technologies,thus having conveyed national values,cultural characteristics,and development achievements on a global scale,showcased the country's soft power and influencing domestic and foreign public attitudes,as well as become an important carrier for shaping international recognition and evaluation of China,which has important reference value for improving the international communication effect and building a positive national image.
the national imagenational image promotional videoscross-cultural communicationnarratol-ogyChinese modernization
NETL
NSTL
万方数据
