Consumer awareness and preferences for nutrition labeling and front-of-pack labeling in two regions of Henan province
Objective To assess the awareness and preference of consumers in two regions of Henan province regarding food nutrition labeling and front-of-pack labeling(FOP)so as to provide scientific basis for national health education and improvement of nutrition labeling.Methods Using a multi-stage stratified random sampling method,we to selected consumers from Jiaozuo city and Nanyang city between January to March 2021.Electronic survey questionnaires were utilized to gather information of respondents'understanding and preferences for nutritional labels and FOP.Results A total of 503 respondents were surveyed.Awareness rate of nutritional ingredient table was 248,with a knowledge rate of 49.30%,with those having an undergraduate degree or higher showing higher rates of awareness(65.85%)and attention(74.07%),with significant differences across education levels(x2=32.744,10.966,both P<0.05).The awareness rate of food nutrition claims or functional claims was 28.03%(141),with significant differences by age and education levels(both P<0.05).The FOP awareness rate was 37.38%,higher among respondents aged 18-<31 age(51.61%)and with an undergraduate degree or higher(48.78%),with significant differences between age and education groups(x2=19.565,20.476,both P<0.05).A majority of respondents(81.51%)favored the promotion of FOP.Consumers preferred smart selection labels for easy use and information provision(49.10%and 48.11%,respectively),with significant differences in preference between urban and rural respondents(x2=17.418,12498,both P<0.05).Conclusions Awareness and understanding of nutrition labeling and FOP among consumers in the survey regions are relatively low.However,there is a general supportive attitude towards FOP implementation.A simple,interpretive FOP with striking color,specific nutrient information,and brief instructions is recommended for adoption.
Nutrition labelingNutritional ingredient tableFront-of-pack labelingConsumer awarenessHenan province