数字乡村背景下漳州农产品电商发展研究
Study on the Development of Agricultural Products E-commerce in Zhangzhou under the Background of Digital Countryside
胡劭颖1
作者信息
- 1. 漳州职业技术学院,福建 漳州 363000
- 折叠
摘要
近年来,数字乡村建设紧密推进,对县域经济及农村电子商务的发展至关重要,也对传统的农村电子商务发展模式带来一定的冲击.回顾了数字乡村背景下沿海地区农产品电商的发展轨迹,采用层次分析法对数字乡村背景下农产品电商发展的影响因素进行实证分析,提出了数字乡村背景下农产品电商发展模式转型建议.
Abstract
In recent years,the construction of digital countryside has been greatly promoted,which is crucial to the development of county economy and rural e-commerce,and has also brought certain impact on the traditional rural e-commerce development model.This paper reviews the development of agricul-tural products e-commerce in coastal areas under the background of digital countryside,empirically ana-lyzes the influencing factors of the development of agricultural products e-commerce under the back-ground of digital countryside by analytic hierarchy process,and puts forward suggestions on the transfor-mation of development mode of agricultural products e-commerce under the background of digital coun-tryside.
关键词
数字乡村/农产品电商/影响因素/转型建议Key words
digital countryside/agricultural products E-commerce/influencing factors/trans-formation suggestions引用本文复制引用
出版年
2024
NETL
NSTL
万方数据