融合传播视域下中医药期刊创新发展策略研究
Innovation and development strategies of TCM journals under the perspective of integrated communication
张燕 1陆静 2任喻薇3
作者信息
- 1. 马来西亚世纪大学,吉隆坡 47810
- 2. 中国中医药报社,北京 100101
- 3. 河北传媒学院,河北 石家庄 050010
- 折叠
摘要
中医药期刊作为传播中医药信息和文化的主要媒介,在推动中医药领域学术交流与文化传承方面扮演着重要角色.随着媒介融合发展的纵深推进,中医药期刊需要更加精准的策略指导,以更好地发挥其在中医药科研领域的引领、示范作用,从而满足学术界及社会公众的需求.本研究围绕中医药期刊融合传播发展现状及存在问题,提出内容创新、平台建设、人才培养、国际化发展 4个层面的融合传播策略.
Abstract
As the main medium for disseminating information and culture of Chinese medicine(TCM),TCM journals play an important role in promoting academic exchanges and cultural inheritance in the TCM field.With the deepening of media convergence development,TCM journals need more precise strategic guidance to better fulfill their leading and demonstrating roles in the field of TCM scientific research,so as to meet the needs of the academic community and the public.This study focuses on the current situation and problems in the development of integrated communication in TCM journals,and proposes integrated communication strategies at four levels:content innovation,platform construction,talent cultivation,and internationalization development.
关键词
中医药文化/中医药期刊/融合传播/高质量发展Key words
TCM culture/TCM journals/integrated communication/high-quality development引用本文复制引用
基金项目
中华中医药学会期刊项目(2023)(XH-QKBGS-202301)
出版年
2024
国家科技期刊平台
NSTL
万方数据