Innovation and development strategies of TCM journals under the perspective of integrated communication
As the main medium for disseminating information and culture of Chinese medicine(TCM),TCM journals play an important role in promoting academic exchanges and cultural inheritance in the TCM field.With the deepening of media convergence development,TCM journals need more precise strategic guidance to better fulfill their leading and demonstrating roles in the field of TCM scientific research,so as to meet the needs of the academic community and the public.This study focuses on the current situation and problems in the development of integrated communication in TCM journals,and proposes integrated communication strategies at four levels:content innovation,platform construction,talent cultivation,and internationalization development.
TCM cultureTCM journalsintegrated communicationhigh-quality development
国家科技期刊平台
NSTL
万方数据
