Research on the Influence of Chinese Emigration Network on Outbound Tourism
The large-scale overseas Chinese emigrantsare an important economic and social phenomena in the context of e-conomic globalization,in which China interacts with the world.The social network formed by Chinese emigrants has a pro-found impact on promoting international trade,transnational investment and rebuilding the global economic geography.Based on the cultural distance reduction effect,tourism cost reduction effect and tourism services convenience effect of Chi-nese emigration networks on outbound tourism,this paper uses national-level panel data to verify the relationship between Chinese emigration networks and Chinese outbound tourism.The research suggests that the Chinese emigration network has asignificant promoting effect on Chinese outbound tourism.The Chinese emigration network helps to reduce cultural distance with destination countries,save costs of outbound tourism,and enhance the convenience level of tourism services,so as to promote the development of Chinese outbound tourism.The Chinese emigration networksin both developed and developing economies have a positive impact on Chinese outbound tourism.In comparison,Chinese residents rely more on the Chinese emigration networks for outbound tourism in developing economies.Cultural connection has a moderating effect on the out-bound tourism effect of Chinese immigrant networks in developed economies,and Chinese residents rely more on Chinese emigration networks for outbound tourism to non-Confucian developed economies.This article has reference value for ex-plaining the development of outbound tourism and the recovery strategy of outbound tourism after the COVID-19 epidemic from the perspective of social culture.
国家科技期刊平台
NSTL
万方数据
维普
