构建融媒体视野下数字阅读推广服务体系
Constructing a Digital Reading Promotion Service System from a Converged Media Perspective
杨宁1
作者信息
- 1. 淮北职业技术学院图书馆,安徽淮北 235000
- 折叠
摘要
在融媒体视野下,数字阅读推广对满足新时代受众阅读需求、推动阅读事业持续发展、促进阅读服务机构跨越性发展等方面具有积极助益.当前,数字阅读推广服务存在渠道单一化、交互性偏弱、推广不精准等难题,现从形式创新上搭建完善的互通网络,从服务创新上提升各类读者的满意度,在模式创新上保障推广服务质量等方面给出建议,旨在更好地发挥融媒体优势,形成完善的数字阅读推广服务体系.
Abstract
Under the perspective of converged media,the promotion of digital reading plays a critical role in satisfying the reading demands of the audience in the new era,driving the sustainable develop-ment of reading initiatives,and supporting the striding growth of reading service institutions.At pres-ent,challenges in digital reading promotion services include a homogenization of channels,weak interac-tivity,and imprecise promotion efforts.Based on these issues,this article suggests constructing a com-prehensive interlinked network in form innovation,improving satisfaction among various readers in serv-ice innovation,and in model innovation ensuring the quality of promotion services.Thereby the advanta-ges of converged media can be exerted and a robust digital reading promotion service system be formed.
关键词
融媒体/数字阅读推广/服务体系/电子资源Key words
converged media/digital reading promotion/service system/electronic resources引用本文复制引用
基金项目
安徽省高等学校哲学社会科学研究重点项目(2023AH052861)
出版年
2024
NETL
NSTL
维普
万方数据