"History of Advertising"is the core course of advertising majors,and an important posi-tion of ideological and political practice course of this major.The development of advertising in each peri-od of Chinese history is the main body of the course of"History of Advertising",which contains pro-found and rich connotation of ideology and politics.In addition to the teaching of professional knowl-edge,the course of"History of Advertising"should guide students to fully understand the splendid Chi-nese civilization and learn the excellent traditional Chinese culture,so as to enhance their patriotic feel-ings and national pride.Taking the course of"History of Advertising"as an example,the path of analy-zing undergraduate education should strive to combine professional knowledge and values,dominance and subjectivity,lecturing and inspiration,and explicit and implicit education.
the course of"History of Advertising"curriculum ideology and politicspromote morality and nurture people
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