"广告史"课程教学中的思政实践与创新
Ideological and Political Practice and Innovation in the Teaching of"History of Advertising"Course
顾圣琴1
作者信息
- 1. 苏州城市学院 城市文化与传播学院,江苏 苏州 215104
- 折叠
摘要
"广告史"是广告学专业的核心课程,是本专业实践课程思政的重要阵地.我国各个历史时期的广告发展是"广告史"课程的主体内容,蕴含深刻丰富的思政内涵.除传授专业知识外,"广告史"课程讲授还应引导学生充分了解灿烂的中华文明,学习中华优秀传统文化,增强他们的爱国情怀和民族自豪感.以"广告史"课程为例,探析大学本科教育的思政实践路径,力求做到专业知识与价值观相结合、主导性和主体性相结合、讲授性和启发性相结合、显性教育与隐性教育相结合.
Abstract
"History of Advertising"is the core course of advertising majors,and an important posi-tion of ideological and political practice course of this major.The development of advertising in each peri-od of Chinese history is the main body of the course of"History of Advertising",which contains pro-found and rich connotation of ideology and politics.In addition to the teaching of professional knowl-edge,the course of"History of Advertising"should guide students to fully understand the splendid Chi-nese civilization and learn the excellent traditional Chinese culture,so as to enhance their patriotic feel-ings and national pride.Taking the course of"History of Advertising"as an example,the path of analy-zing undergraduate education should strive to combine professional knowledge and values,dominance and subjectivity,lecturing and inspiration,and explicit and implicit education.
关键词
"广告史"课程/课程思政/立德树人Key words
the course of"History of Advertising"/curriculum ideology and politics/promote morality and nurture people引用本文复制引用
出版年
2024
NETL
NSTL
万方数据