The long tail of the social and cultural market is a pool of materials for variety shows com-posed of many niche cultures with greater potential for development,and vertically segmented niche cul-tural variety shows are the new trend for the sustainable development of variety shows in the future.Identity groups based on interests and hobbies,fragmented and participatory communication modes,and collective memories and revelry of consumer sentiment are the main communication characteristics of niche cultural variety shows analyzed from the perspective of the long tail theory.In the future,niche cul-tural variety shows still need to cultivate the cultural background,portray the audience profile,strength-en the top-level design and break through the circle barrier programme planning concept.
the long tail theoryvariety showsniche culturecommunication characteristicspro-gramme planning
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