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文旅融合助推淮北旅游业高质量发展

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文化和旅游天然密不可分,文化能够提升旅游的内涵和吸引力,旅游是文化传播、推广的重要途径.文旅融合是文化和旅游发展的内在规律和必然趋势,以淮北旅游业为例,分析文旅融合的发展基础,指出文旅融合存在文化资源开发不足、旅游资源整合性低、资金投入不够等问题,对此采取深入挖掘淮北文化、补齐文化短板、开发淮北特色文化旅游商品、组织培育淮北特色品牌体系、加强顶层设计、充分发挥市场作用等措施.
The Integration of Culture and Tourism Promoting the High-quality Development of Huaibei Tourism Industry
Culture and tourism are naturally inseparable.Culture can enhance the connotation and attractiveness of tourism,and tourism is an important way for cultural dissemination and promotion.The integration of culture and tourism is the inherent law and inevitable trend of the development of culture and tourism.Taking Huaibei Tourism as an example,this article analyzes the development foundation of cultural tourism integration,points out that there are problems such as insufficient development of cultural resources,low integration of tourism resources,and insufficient investment in funds in cultural tourism integration.It proposes measures to deeply explore Huaibei culture,fill cultural gaps,develop Huaibei characteristic cultural tourism products,organize and cultivate Huaibei characteristic brand system,strengthen top-level design,and fully play the role of the market.

the integration of culture and tourismHuaibei tourism industryhigh-quality develop-ment

周容容、张亚

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淮北职业技术学院思政部,安徽 淮北 235000

文旅融合 淮北旅游业 高质量发展

2024

淮北职业技术学院学报
淮北职业技术学院

淮北职业技术学院学报

影响因子:0.243
ISSN:1671-8275
年,卷(期):2024.23(5)